I'm a freelance developer and would like to set up a website that describes my services. When trying to come up with texts for the web site I got a severe case of writers block. I know that I'd like to describe what I do (websites, CMS, web-based applications), the different stages of projects (analysis, contract, prototype, testing, improvement, delivery, payment, etc) and who the target audience is (owners of small to medium businesses). But I have this feeling that there are some rules/tips on how to write such texts and I don't know them - any pointers?